- Life After Five
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- 🗡️ A Culture Worth Fighting For
My girlfriend & I were watching a movie called The Forge this Sunday, and the story uncovered a powerful business principle I needed to share with you.
The film follows Isaiah Wright, a directionless 19-year-old who is demanded to get a job by his mother. He walks into Moore Fitness, a factory creating fitness goods and selling them to other businesses.
While filling in the job application, he stumbled upon the company’s president, Joshua Moore, who offered Isaiah mentoring after seeing his attitude.
Something about Moore Fitness:
> 10% of its profit goes to good causes.
> Mr. Moore is incredibly merciful to his staff.
> The company donates food to the less fortunate weekly.
🚨 Threatening Emergency
As Mr. Moore is out of the country to meet a client, he gets word that his competitor is about to steal his biggest client—responsible for over 50% of his revenue—whose 5-year contract is about to end.
Hoping not to lose their business, he calls them.
…Okay, I’ll give you a chance. Your competitor has 300,000 units ready for pick-up. by 12 PM. If you can get it ready before them, I’ll contemplate staying.
Impossible… Moore thinks, today’s team of 6 just finished an 8-hour shift. “I can’t ask them to work more?!” But as the team gets word of what’s going on, they immediately get to work, opting in to work an additional 16 hours without a break to trying to save the business.
Motivated, they run through the massive warehouse packing & moving thousands of boxes.
Outside of whether they made it or not (I’ll tell you at the end of this issue), employees of a normal business wouldn’t do this; grumpy, greedy bosses are disliked and don’t invite the culture of working hard to save the business.
But Mr. Moore was loved. All because of how he treated others.
During the hectic scene, the characters constantly motivate each other. Reminding their colleagues of what goods the business donates to charities, warzones, and the less fortunate. Making them push through exhaustion—even after having already worked an 8-hour shift.
🔑 Key Take Away
Because of the founder’s reputation, his employees vowed to go above & beyond to save his company. They didn’t need to, but they wanted to.
Mr. Moore told his mentee, Isaiah, to be a fountain, not a drain. Emphasising you need to give more than you take from others.
Because Moore was a “fountain,” he got rewarded for all his gracious giving.
👞 Today’s Action Step:
Think: Does my business support any good causes? If not, why?
You’ll have an easier time growing the company if it does. Because people want to support things & other people who are aligned with their values.
📖 Today’s Book Bit
Simon Sinek
The strength of a company lies in how much its people feel they belong. When leaders make their people feel safe, they will work tirelessly to protect the group and the mission.
Book: Leaders Eat Last
This perfectly aligns with Mr. Moore’s leadership style.
His generosity and care for others created loyalty among his employees, motivating them to go above and beyond for the business.
🚿 Today’s Shower Thought
The vast majority of pro athletes will play against the team they
rooted for before they went pro.
Source
P.S. Moore Fitness won the client! The small team of 6 managed to get the 3,000 units ready before 9 AM, pretty savage, right?
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