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🧖🏽♂️ The Attractive Character
AI is taking over. Don’t let your brand become faceless and discover how to build an Attractive Character that stands out!
Dyani Janga
February 08, 2025
📝 In today’s issue, you’ll find a FREE template to help you implement this concept!
In a world where AI is slowly taking over, faceless brand will be victimised by it.
That’s why in today’s edition, we’re covering the Attractive Character—in other words, the Brand Champion.
You’re going to discover:
> How to armour your business for the coming AI carnage
> Why it’s important to start ASAP
> How to build the Attractive Character for your company…
🧐 What Is An Attractive Character?
Tony Robbins
An attractive character is the person representing your brand, think about what Elon Musk is for Tesla or Jeff Bezos for Amazon.
People are more likely to buy from someone they can relate to.
They are called “attractive” because they are relatable for your customers.
When you look at the customers of someone like Alex Hormozi, the attractive character for Acquisition.com, you’ll see that 95% of their customers align with the beliefs & values the attractive character has.
The attractive character is someone your customers respect, relate to, and believe who has the authority to solve their problems.
Their traits resonate with and appeal to your ideal customer.
Look at it like this; you can’t attract a customer that doesn’t want to buy from you.
So you have an attractive character (who sort of resembles them) build a relationship with them, making them want to buy.
Now you know what an attractive character is, and what they do, it’s time to implement!
🧖🏽♂️ Building Your Attractive Character
This is a simple but powerful 5-step process, let’s go over it.
Who
Decide who will be your attractive character. Will it be you or someone else?
This part is crucial because the face of your brand determines how others will perceive and interact with your business.Identity
What characteristics does their identity embody? Is it someone who shares their wisdom? Is it someone who lives a specific lifestyle? Or is it someone who’s on the journey and shares everything they’re learning?Backstory
What have they been through and how did it form them into who they are today? When did they decide to cut the rope and do things differently, resulting in their achievements?Looks
What style do they have—are they fit? what do they wear? what about their hairstyle? Another one to think about is how do they talk & what words do they use?Plug & Play
Now you’ve created this Attractive Character, you can plug it into your communications and make sure it aligns with the marketing you do, stories you tell, and products you launch.
Your marketing needs to consistently align with your brand voice.
This helps you build more relationships, build more trust, and ultimately—make more money.
More examples & attractive character template 👇🏽
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🔑 Key Take Away
People buy from those they trust. You can craft an Attractive Character that resonates and builds relationships to drive more sales and future proof your business.
📖 Book Bit
The character is the key to success in any business. If your character is genuine, the business will follow
Expert Secrets - Russell Brunson
When your attractive character resonates with your audience, and you market it consistently, more sales are destined to come.
👞 Action Step
Design your attractive character.
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