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đź’ Becoming Memorable
Grow your business by offering simple but unique experiences
Dyani Janga
February 17, 2025
In my city, there is an Italian restaurant that has become the talk of the town, not for its tasty food—but for its unique tradition.
Everyone talks about this restaurant’s random, sweet gestures.
They’re having conversations about when they do it, on weekends only? Randomly? Or is it standard?
By now, you’re probably wondering what it is…
🥀 Surprise… A Rose!
Google Review
Occasionally, the staff hands out red roses to the ladies who’ve finished their meals.
“It’s that little gesture that makes it worth it!”
Customers are happy with this surprise, activating the Law of Reciprocity.
The Law of Reciprocity is a psychological principle. Stating that when someone does something for you, you feel obligated to return the favour.
This concept is widely used in business and marketing. Just like in this Italian restaurant.
When the restaurant randomly gifts red roses to customers, they may come more often, tell their friends, or leave a bigger tip.
You can use this in your marketing by offering free samples. They often lead to purchases because people feel like they need to give something back.
This is a deeply rooted principle in human behaviour.
But it is incredibly powerful—it can be positive (like building goodwill) or manipulative (used in sales tactics).
Therefore you need to carefully apply this principle.
Anyway…
Today is not about the Law of Reciprocity, we’ll discuss that later. Today It is about 👇🏽
đź’ Becoming Memorable
The Italian Restaurant gives these flowers to become memorable. And it works because it is a unique experience.
Think about it; how many spots do these small, kind gestures? None!
So this makes their restaurant stand out and be top-of-mind for their customers.
You become memorable by creating unique experiences.
This is not just true in business, but life in general.
Want to have more success? Be memorable. People will keep coming back, referring you more business, leaving killer reviews, and will ultimately become the foundation of your business empire.
Most entrepreneurs look for new customers. The smart ones figure out how to keep their customers.
🔑 Key Take Away
Become memorable & unlock success by offering your customers/clients unique experiences.
đź“– Book Bit
In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible
Purple Cow - Seth Godin
The Italian spot stands out by creating a memorable experience. Making customers talk about them.
In business, being remarkable is what keeps people coming back and paying you more.
You can be remarkable, It’s not as hard as you think…
In today’s action step, let’s do some brainstorming and help your business become extraordinary
đź‘ž Action Step
Think of potential unique experiences you could offer your clients. Is it sending them a handwritten letter? Is it hand-delivering your product? Is it sending them a personal email, thanking them?
It doesn’t need to be massive, it just needs to be unique.
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