Break the Pattern, Win the Sale

In a world where customers are bombarded with thousands of messages daily, predictability is the enemy of attention.

When people feel they can predict what you’re about to say, they instantly stop listening. The brain NEEDS newness—it hates repetition.

But that’s where pattern interruption is used as a powerful technique to break through the noise and claim your prospect’s focus.

MrBeast - The king of pattern interruption

If you’ve seen content from MrBeast (YouTube’s biggest creator), you know his videos get wilder and wilder as they progress.

His first viral success in 2017 was a 40-hour video of him counting to 100,000.

Do you think that’s absurd? That’s the point!

Since then, his stunts have escalated: blowing up Lamborghinis with tanks, comparing $1 vacations to $250,000,000 ones, and even making 1,000 contestants compete for a $5 million cash prize—all while giving away millions to participants.

Everything MrBeast produces is high-drama and fast-paced. The result? His videos rack up millions of views → drive millions of leads to his businesses → and generate millions of dollars in revenue.

What’s the secret to his explosive money machine?

Pattern Interruption

Every time you think you can predict what’s coming, you’re proven wrong—and you can’t help but keep watching.

Pattern interruption creates intrigue, which keeps people engaged. It jolts potential customers out of autopilot and shifts them into the “shut up and take my money” state.

How to Apply This in Your Messaging

Your communications need to disrupt expected behaviours and routines. Use surprising headlines, unconventional ads, or unique outreach strategies to spark emotional responses and captivate attention.

To build trust, you first need to earn attention. People pay attention before they pay you money.

Shower thought of the day

December 31st is the only day when you know the age of every single person born in a given year.
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