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- 🌹 Consumer Behaviour During Valentine's
🌹 Consumer Behaviour During Valentine's
3 shocking statistics you can leverage to make more money.
Dyani Janga
February 14, 2025
Today is Valentine’s Day, another holiday that’s made up for commercial purposes…
And since over half the U.S. population celebrates Valentine’s Day, it’s a real money maker for the businesses involved.
I want to share 3 crazy statistics about consumer behaviour during Valentine’s so you can leverage these for the next holidays…
Ready?
👨🏽 Target Men!!!
On average, men spend double what women spend on Valentine’s Day…
Men: $158.71
Women: $75.79
You want to sell to the people who are willing to pay the most, in a holiday like this, you should target men since they on average, pay over double what women do!
đź’» Online Shopping
Over 40% of consumers plan to shop online for valentines.
Lingerie, flowers, custom cards, chocolates, jewellery, and much more.
It doesn’t matter what you sell, but holidays are the perfect time to position your offer as a gift for others.
Own a laundromat? Simple!
“Take Your Wife Out For A Fancy Dinner, We’ll Cover Your Laundry”
Babysitting?
“Have The Romantic Night Away Your Wife Has Been Nagging You About, We’ll Watch The Kids!”
Sell jeans online?
“Gift Your Lady These Viral Jeans Designed To Make Women Feel Sexier And More Confident!”
You get the point, you can turn any offer into a gift or excuse to get out of the house and have some intimate time.
🌹 Red Roses
People spend over $1.5 billion on flowers during Valentine’s Day.
And of course, 73% are bought by men, and 27% by women. Another reason to sell to men during a holiday like this one.
🔑 Key Take Away
The holidays are the perfect time to package your offer as a gift because consumer behaviour is to spend way more money during these times.
đź“– Book Bit
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason.
Influence: The Psychology of Persuasion - Robert Cialdini
The secret to selling more isn’t just about what you offer—it’s about when and how you offer it.
You should leverage human behaviour and seasonal trends to position your product as the perfect solution at the right time.
đź‘ž Action Step
Write down today’s lesson and think about how you can apply this principle to your business.
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