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- Man goes on a $162,301 shopping frenzy and shares his ROI
Man goes on a $162,301 shopping frenzy and shares his ROI
+ the benefits that come with it!
11 years ago, a man named Neil Patel spent $162,301 on upgrading his wardrobe to see if it would make him more money—the results may shock you…
Patel is a famous marketer who has founded multiple million-dollar companies, he made his first million at 17 leveraging the skill of digital marketing.
Before balling out on this $160K tryout, he mainly wore .com t-shirts and basketball shorts.
During the experiment, he mainly bought clothes from three expensive brands:
> Tom Ford
> Dolce & Gabbana
> Burberry
🛍️ Results From The Frenzy
Let’s get into the juiciness—ROI (return on investment)
TL;DR: It increased his closing ratio from 25% to 40% and added $692,000 to his revenue without needing to change his pitch, pricing, or customer-type.
Patel’s words 👇🏽
What I realised is that when I started to dress extremely nicely, the people in these meetings felt I was extremely successful. For that reason, they wanted to be associated with me.
Look, not everyone can spend 5, or even 6-figures on clothes.
Aside from that—I’m sure your wife or girlfriend won’t allow you to spend this much on clothes… she’s the only one allowed to splurge on shopping.
It is not about spending money on clothes though…
It’s about creating an image that matches what you want people to think about you.
Looking your best can make a significant difference in how people look at you, or at how seriously they take you.
👞 Today’s Action Step:
Ask yourself: Can I improve my wardrobe/appearance?
Something about me—I care very little about how others perceive me.
I don’t like spending money on clothes and neither do I like sitting in the barber’s chair too often.
But I’ve come to realise that this is something to take more serious and allocate more resources toward.
📖 Today’s Book Bit
Dale Carnegie
Your smile is a messenger of your goodwill. It brightens the lives of all who see it.
Book: How to Win Friends and Influence People
Even simple aspects of your appearance—like a genuine smile—are a message to the world and affect how you’re perceived by the world.
Smiling creates a positive image
Dressing well creates a professional image
Body language creates a confident image
Your charisma & presence open doors to opportunities and connections.
Don’t just become your best self spiritually, mentally, and physically. Also, put some emphasis on how you dress & smell.
🚿 Today’s Shower Thought
Don’t judge a book by its cover is the complete opposite to first impressions count.
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