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🤷🏽 What's In It For Me?
The reason some people’s businesses can thrive while others are starving
Dyani Janga
January 26, 2025
Have you ever wondered why some people’s businesses can thrive while others are starving?
The failing business may even have better-looking marketing and cheaper pricing than the ones doing well…
But it’s not all about the way things look or how much they cost.
Because the small difference between success & failure is messaging. There is 1 thing almost all entrepreneurs fail at when starting—conveying the right message.
🤷🏽 What’s In It For Me?
Your customers don’t care about you being able to buy the Porsche you’ve always dreamt about, and neither do they care about you quitting your job to go all-in on your business.
But you know what they do care about?
What you can do for them:
> How can you help them be more successful?
> How can you help them look & feel better?
> How can you help them get more respect?
Most entrepreneurs forget this, and that’s okay. But you don’t want to be like most entrepreneurs—you want to be better.
So to properly communicate what you can do for your target audience, enter their minds and craft your messaging through this frame: What’s In It For Me?
People only buy things they feel are worth their dollars. Rightfully so!
They work hard for it, so they want a good result in return.
Your goal is to make their return worth it, something they would trade their money for over & over again.
People buy weed & alcohol because it helps them relax—that’s worth it for them.
People buy cars because it transports them—that’s worth it for them.
You buy books and courses because they give you knowledge—that’s worth it for you.
👞 Today’s Action Step:
Apply the WIIFM? frame to your new communication. Think about it daily, and remind yourself to think and talk through it.
📖 Today’s Book Bit
Robert B. Cialdini
The key to effective persuasion is to focus on the benefits to the listener. People are motivated by their own interests, and the most successful communicators are those who can identify and appeal to those interests
Book: Influence: The Psychology Of Persuasion
It’s psychologically wired into the human brain, we don’t care about features, we care about benefits.
🌟 Today’s Epiphany
Business success isn't just about what you offer; it's about understanding what your customers truly want & need.
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