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- 👎🏼 Paid Ads Suck... do they?
Sometimes you get these great ideas.
A portion of people work on them for a little, you may ponder about it, but in the end—they never really come to fruition…
Why is that?
Is it not worth testing them out? Do you get stopped in the process? Or, do you just move on upon completion without ever publishing your idea?
đź“ŠEvery Business Model Works
When I decided to become an entrepreneur, I had magnificent ideas.
> Creating courses for people,
> Running a community for copywriters,
> Hosting a faith-based podcast with my best friend,
> And so on & so forth…
Sadly, none of those ideas never came to life.
And honestly, it’s because I never pushed through the adversity I met in the process.
Every business model is great. They all work. You can buy a dropshipping course from the biggest, flashiest social media guru who lives in Dubai and has 13 supercars.
But the business won’t work if you don’t make it work.
Working on an idea is great!!
But it means nothing if you never publish it and test whether it’s a good idea or not.
It may take some time, but it’s worth it.
You only need to strike out 4 times to hit a home run.
My point is—most of your ideas will suck. But you’ll never find out without actually giving it a shot.
👎🏼 Paid Ads Suck… do they?
I recently decided to challenge my beliefs and started running Facebook ads.
9 months ago, I ran my first ever set of paid ads on YouTube—nothing.
4 months pass and I tried a different approach— still on YouTube. I paid $150 for 306K impressions, and got 895 people to click on my link. The ad was good—It got watched 20% better than my previous experiments and drove a lot of clicks!
But from that? Nothing…
“Paid ads are a scam and I’m never doing this again!” I muttered.
Some time has passed. And after sitting down for a few hours trying to set something up others can get done in 5 minutes and running my 3rd campaign…
I’ve come to the realisation that paid ads aren’t a scam—I just sucked at them.
You see, I had a compelling idea but it never truly realised its true potential because I never made it work.
Your ideas are valid and you can get them to work.
But in order to get the result, you need to learn the proper skills, test different approaches, and sit through the pain long enough to get it how you want.
🔑 Key Take Away
If something isn’t working, it’s not the idea that’s broken—you’re just not capable of making it work yet, and that’s okay.
Most people quit on their ideas way too soon.
They hit a roadblock or face resistance and decide “it’s not meant to be.”
But the truth is, success isn’t about having the perfect idea from the start—it’s about sticking with it, refining your process, and pushing through difficulty.
Every skill, strategy, and business model works if you make it work.
If you’re not getting results yet, that just means you haven’t put in enough reps, tested enough variations, or learned the right skills yet.
Keep going, keep adjusting, and eventually, you’ll figure it out.
đź“– Book Bit
Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. The Dip is the long slog between starting and mastery. The ones who succeed push through when others quit.
The Dip - Seth Godin
“The Dip” is the difficult period between starting something new and actually becoming good at it.
Stick with it long enough to break through The Dip.
đź‘ž Action Step
Take one idea you’ve been sitting on and commit to making it work.
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