Perfect conditions ☀️

I’m speaking from experience & guilt while saying this…

But building a company is 20% doing the right things & 80% fighting the resistance. Why is that?

The Resistance

You could learn how to set up a Facebook ad today. Connect it to a templated Shopify store. And start testing your ideas. All it takes is a few hours—yet, chances are, you still won’t do it.

Why?

It’s not because you lack knowledge. Knowledge is everywhere, and it’s easier than ever to access.

What’s missing isn’t the “how-to.” What’s missing is the equipment to fight the resistance.

The resistance is that invisible force that shows up the moment you decide to act. It distracts you with just one more video, one more article, one more excuse.

Along with that, it’s constantly beating you down, telling you It’s impossible, you’re capable of succeeding, etc.

But here’s the truth: Resistance doesn’t care how much you know. It only cares whether you’ll act or not.

The resistance wants you to wait for “perfect conditions.”

You know… the ones that’ll never take place.

Your job is to move whether the conditions are good, bad, terrible, or perfect.

If you can push through hesitation and act—you’ll discover something most people never will: Action creates clarity. Action crushes fear. Action defeats the resistance.

So, the question isn’t, Do you know enough? 
The question is, Will you start regardless?

There is nothing better than being able to confidently do your work and believing that what you’re doing is the right thing.

📖 Today’s book bit
Napoleon Hill

Failure is a virtue only when it does not lead one to quit trying and begin drifting.
I _{(the devil)} induce as many people as I can to fail as often as possible for the reason that not one out of ten thousand will keep on trying after failing two or three times
_{Book: Outwitting The Devil}

You can only find how to win if you’ve failed lots of times. Failure is a good thing—if you don’t give up after.

The enemy/devil/resistance wants you to fail as often as possible so that you give up eventually. Making them have agency over you.

🚿 Today’s shower thought

Whoever created the tradition of not seeing the bride in the wedding dress beforehand saved countless husbands everywhere from hours of dress shopping and will forever be a hero to all men.
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