đŸ‘„ The 4-day client winning machine

Steal this trust-building framework (proven by experts)

Author

Dyani Janga
January 16, 2025

A few months ago, I was listening to an episode of the Marketing Secrets podcast by Russel Brunson with guest Richmond Dinh, the creator of the Tiny Challenge.

This gave me an epiphany I want to share with you today
 It’s the ultimate trust-builder.

It’s so good, in fact, that Alex Hormozi teaches it to his students in the Skool Games.

Here’s how it works:
You acquire a customer to undergo a free 1-1 coaching procedure, which includes 3 to 5 1-hour coaching sessions. After these sessions, you make them an offer to continue working together.

đŸ€đŸœ The Tiny Challenge

The challenge people go through is your lead magnet. You work with them for five days and help solve the problem they come to you for.

Here is the framework to follow, steal, and apply today (it works really well!).

1 - The Five F’s
2 - Content
3 - Recap & Offer

Let’s say you’re a coach for division managers and you offer a 4-day challenge, here’s how you’d do it:

Day 1 - The Five F’s
You want to discuss five things with your prospect: 

#1 Future - What do they want their future to look like?

#2 Frustrations - What frustrates them about their current life?

#3 Failures - What are some things they’ve tried that didn’t work + what did work?

#4 Fears - What do they absolutely NOT want in life?

#5 Framing - You frame the sale —you ask for permission to sell at the end of the journey.

Day 2 - Content & Homework
Here, you’d have some content for them prepared. Preferably about some things you’ve discussed on day 1. You could host a presentation for your attendees, or you watch an informative video with them. After, you have a Q&A round.

When this is done you give them some homework. Something like 👞 Today’s Action Step in the newsletters I send you.

You give them information → answer their questions → give them homework.

Day 3 - Checking & More
Today, you’re checking on their homework. What have they done & how did it go? 

Let’s say the homework you’ve given them is to implement a question form for their colleagues because, on day 1, they told you that they were frustrated with people asking dumb questions they could answer themselves by thinking.

Well, did they implement it? If so, what were the results?

When this is done, give them another assignment to try. Don’t hold back, give your prospect the best solution possible. ← This is important!

Day 4 - Recap & Offer
In the final session, you check on the last assignment. With that, you want to have a recap of their experience with you—what did they learn and like?

Make them think about the value you’ve given for free and how much more you can help them in exchange for money.

In the end, make them an offer they can’t say no to. They’ve already spent a few hours directly with you—so they will definitely trust your capabilities of solving their problems.

The Tiny Challenge in my experience, is incredibly powerful. And it works!

I’ve never built so much trust in such a short period
 This works for both consulting & services. Just adjust it to your customer’s wants and needs.

👞 Today’s Action Step:

Offer a few people to join a Tiny Challenge. These could be friends or customers!

📖 Today’s Book Bit
Russel Brunson

The more you help people get what they want, the more they will trust you to guide them.
Book: Expert Secrets

This book bit ties perfectly with the tiny challenge! Trust is everything—especially in online business. Providing a person with immense value upfront, for free, makes it a lot easier to convert them into a paying customer.

🚿 Today’s Shower Thought

At their core, people with trust issues don’t truly have a problem trusting others, they mainly have a problem trusting their own judgement of others.
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