The "Picture Magnet" is Disney's $600M+ viral marketing hack

These are my girlfriend (Marwa) and I.

And in between us is Moana, I don’t know a lot about her. But I do know that she’s made of plastic and apparently has two movies dedicated to her.

You don’t really care about that, and neither do I.

But what you and I do care about is what we could learn from her.

Therefore I’ll get to the point now! Last Wednesday, my girlfriend and I went to the cinema.

As soon as we walked in, we saw two shiny, life-sized Disney characters in front of a massive canvas. With a line of people waiting to take pictures with the characters.

Marwa gave me that look & I understood what time it was.

We waited until the line was over and we took some pictures with both Moana & the giant named Maui.

As you can tell, these massive statues are an amazing eye-catcher and get a lot of people to take pictures.

But here’s what you can learn from it…

These pictures are free promotion for the brand & movie. Now people have taken pictures with these things, they will share it on social media.

Their followers see this and get intrigued about both the statues and movie.

Meaning what?

More ticket sales $$$

This is the lesson summed up 👇🏽
If you want free promotion for your business, use an immovable eye-catching prop in front of your advertising. This is called a picture magnet. It gets people to take & share pictures of your company’’s material completely for free.

If you want to win in marketing, you need to be disruptive.

To stand out, do bold and unconventional things like mascots in movie theatres.

P.S.
I could absolutely win in a fight against Maui, he may be an absolute mountain, but you know what mountains can’t do? Be mobile. And I can…

P.P.S.
Fun Fact: In Europe, Moana was renamed Vaiana due to trademark conflicts with a perfume brand (hence you see “Vaiana 2” instead of “Moana 2” in the pictures I shared).